Coming soon to a pet specialty store near you is an updated Bil-Jac package design and recipe improvements. Now the company that uses the most fresh chicken to make its dry dog food is raising the bar and adding even more fresh chicken. In addition, we now include oatmeal in all of our formulas.

The Bil-Jac Puppy and Adult formulas (Small Breed, Adult Select & Large Breed) now have even more fresh chicken! Now 5 lbs. of fresh chicken is used to make a 6 lb. bag of Bil-Jac. The total amount of protein and fat stay the same as we have balanced our ingredients to support optimum health. Fresh chicken remains the most important ingredient in all of these formulas.

Due to advances in our unique Nutri-Lock^™ slow-cook process, we are able to add more fresh chicken to the recipes. By cooking each ingredient slowly at controlled temperatures, we are able to help protect essential nutrients while bringing out the naturally delicious taste of the chicken, creating a superior tasting dog food.

New features on the packaging include an updated Bil-Jac logo and a lighter blue background color. We have highlighted a variety of dogs and people on the bags to celebrate our best friends and the special relationship we have with them. The formula color coding, noting the formula name, is now larger and easier to find on the shelf. All of the formula colors have stayed the same except Sensitive Solutions^™; it is still pink, but is more of a muted pink color. All bags now have a symbol system to easily identify information specific to that formula. On the back of every bag is a detailed description of the features and benefits of feeding Bil-Jac.

According to Bob Kelly, Bil-Jac President, "We are always looking for ways to improve our food and communicate the Bil-Jac difference more clearly. Everything we do at Bil-Jac is aimed at getting more fresh ingredients to our canine customers. We stand behind our products. We know dogs love the taste of Bil-Jac because when given the choice between bowls of Bil-Jac and another food, they choose Bil-Jac almost every time. We truly believe that after feeding Bil-Jac for a few weeks you will see the difference it makes in your dog’s energy level, coat and muscle tone. That’s our promise to you or your money back."

If you have any questions abou the new packaging or formulas, call our Customer Service line from 8a-4p ET at 1-800-321-1002.