In The News

Thanks for visiting our central resource area for the latest Bil-Jac updates, releases and publications for customers, friends of Bil-Jac and news media professionals. This page includes our complete media relations archive of imagery, video and editorial resources.

Press Releases:

The Dog Food Of The Stars.

Dog show-ring champions and Hollywood Celebrity dogs, like those seen on prime time TV, give Bil-Jac two paws up.

Famous Hollywood dog trainer Gary Gero agrees: "I've been training animals for 30 years and, believe me, we've tried every kind of food that's been made. Bil-Jac Premium Dog Food works and we're sticking with it."

– "What Do Celebrity Dogs Eat?," Good Dog! Magazine

Bil-Jac Launches New Book–Feeding Champions

Bil-Jac is launching its first book–Feeding Champions: The Story of Bil-Jac, The Life and Passion of Bill Kelly (Bil-Jac Publications, April 2010) by Holly Strawbridge. Slated to hit bookstore shelves nationwide on April 1, 2010, the new book gives a thorough history of dog food in America and the story of founder, Bill Kelly's, passion for dog nutrition. Feeding Champions offers a comprehensive look into the Bil-Jac difference, as well as an inspiring success story of the family owned and operated business, which is still thriving today.

In his youth, Bill Kelly was interested in animal nutrition. Feeding Champions shares the story of how Bill and his brother Jack developed the first patented dog food, meat-based formula, giving a more nutritious alternative to grain or gluten-meal based dog food. This experience came from his youth, when the family fed and bred silver foxes.

Following World War II, Bill used his knowledge of animal nutrition and passion for dogs to develop the unique formula and began selling it out of his kitchen. Feeding Champions gives an account of how the Bil-Jac brand grew over the next sixty years; primarily through word of mouth, to become the beloved dog food of families and breeders nationwide.

Fetch your copy of Feeding Champions at bookstores nationwide or order online at Amazon.com.

See Spot Run

Whether you and Spot are long time running buddies or just playing around with the idea, Bil-Jac has some evergreen advice for running with Rover:

Ease Into Running – Gradually increase distance runs with your pooch so his or her pads have a chance to toughen up.
Don't Run with Puppies or Older Dogs – On average, it takes one year for a puppy's bones to fully mature. Running with dogs older than ten can sometimes trigger health problems.
Hydrate – Train your running partner to drink out of a water bottle or purchase a portable doggie dish.
Run on Trails – Running trails which are shaded and soft. No matter your dog's age, softer ground will be easier on the joints.
Watch for Overheating – If you notice any unusual signs during or after your run together, it's a good idea to cool your best friend down with a hose or water bottle and rest in the shade or air conditioning.

Summer Frisbee Fun for You and Your Best Friend

Teach your best friend to play Frisbee this summer in 4 easy steps. To get started, all you'll need are a few Frisbees and some Bil-Jac Treats. Now it's time to play:

Introduce the toy and repeatedly reward with treats and praise.
Teach the "give" command. Have a treat in hand, say "give" and once released, reward with a treat and praise. If your dog won't release, do not hold on to the Frisbee or give a treat! Repeat until the Frisbee is released without hesitation!
Do a test run! Toss the Frisbee at a very close distance so it's easy to catch. When Fido releases the Frisbee, give a treat and use lots of praise!
Gradually widen the distance little by little as you both get the hang of things, but only once Fido has mastered catching it and releasing it. Go fetch!