About Bil-Jac® And Our Super Premium Dog Food
Best friends help each other ... And so does family. That’s why there’s Bil-Jac. We are a family brand making the best dog food possible for one of the most important members of your family. Read on to learn more about us.
Learn More About Us ... And Why We Do What We Do.
Your best friend counts on you for many things. Among them, and critically important, is proper nutrition. That's why we work relentlessly to produce the best nutrition and greatest taste possible. That’s also why so many pet owners feed their dogs Bil-Jac Super Premium Dog Food. It's carefully prepared to contain the balanced nutrients dogs need.
The Bil-Jac® Difference
When you feed Bil-Jac Super Premium Dog Food to your dog, he'll start wearing his best coat. One that's shiny, lustrous, and full. Because he's eating healthier, he'll also have softer skin, brighter eyes, increased activity, improved muscle tone and, believe it or not, a smaller & firmer stool - a sign that he's getting all the vital nutrients he needs.
That's because Bil-Jac Super Premium Dog Food is unique. Your dog is a carnivore. That's why Bil-Jac provides MORE real chicken protein in his diet than any other dry dog food. We start by using the highest quality and quantity of real chicken and real chicken organ meat, which we source real from nearby chicken processors that make the real chicken for your dinner table.
From there, we protect the real chicken and real chicken organ meat's nutrients by our exclusive nutrient protection technology. This helps protect the heat sensitive Amino Acids from heat damage that can occur in most expanded dog foods. And we add just the right amount of vitamins and minerals to make a complete and balanced diet.
- Because of our unique processing, no fat is added to Bil-Jac Super Premium Dog Food.
- We use much more REAL CHICKEN and REAL CHICKEN ORGANS than other leading brands.
- We never use grain gluten meals or grain protein concentrates as a source of protein in our formulas.
- Our use of carbohydrates is to provide nutritional balance and energy — not as a substitute for protein.
- Our unique processing method may eliminate the perceived "allergic" symptoms dogs exhibit when carbohydrates in their diet are not properly processed.
We have never added wheat gluten meal, corn gluten meal, rice gluten, or protein concentrate to any of our formulas. Our primary source of protein nutrition is real chicken, because your dog evolved as a carnivore. Your dog's nutrition is optimized when fed a diet where the protein is derived primarily from fresh ingredients. While real chicken protein is a more expensive ingredient, we know it's what your dog was evolved to thrive on.
Click here to visit our nutrition page.
You Can Trust Bil-Jac® For:
High Quality Protein
- Primary protein sources are real chicken and real chicken organs.
- No corn gluten meal, no wheat gluten meal, no rice protein concentrate, no less expensive proteins to attain label guarantees.
Natural Fat Sources
- Real chicken provides a natural source of fat.
- No sprayed-on rendered fat (check our ingredient list, no fat added).
High Quality Carbohydrates (no fillers)
- Finely grown corn meal is slowly cooked for over 40 minutes (not flash-cooked by conventional extrusion).
- Slow-cooking process helps make carbohydrates more digestible.
- Research shows corn fed to dogs produces a lower glycemic index than certain carbohydrates, including rice.
Exclusive Nutrient Protection Technology
- Precise pasteurization process.
- Gentle moisture removal (vacuum drying) to help avoid heat damage to essential amino acids.
- Great taste, easy to digest.
Amino Health Formula
Quality Protein Source
Dogs need the proper balance of digestible amino acids. Bil-Jac's unique amino acid philosophy is the foundation of our success. We use a combination of real chicken and real chicken organs in our formula to create Bil-Jac's optimal blend of amino acids, scientifically balanced to meet your dog's needs.
Guaranteed minimum amounts of leucine, lysine, arginine, and methionine.
- During exercise, muscle protein breaks down. Leucine and lysine help rebuild muscle protein.
- Arginine helps support the immune system.
- Methionine is important for cell replication, healthy skin and coat, and a healthy immune system.
It's a career decision almost everyone faces at some point in their lives. Either go into business for yourself, or work for someone else. For many, the decision doesn't take too long to make because the resources needed to start a business can be hard to come by. That was not, however, the case for two young men who, more than 60 years ago, found themselves in the unique position of having the resources as well as the knowledge and the drive to start a pet food company.
In the early 1940's, both brothers were in the armed forces, serving in World War II. When they returned to their hometown of Medina, Ohio, several years later, Bill and Jack seized the opportunity to create a superior quality pet food that would fill a gap in the pet food market at that time.
"My dad realized that there was an awful lot that could be done in the area of pet nutrition - namely with dogs and cats," said Bob Kelly, current president of Bil-Jac Foods and son of co-founder Bill Kelly. "He thought a great improvement could be made in what was being offered to the consumer."
In 1947, the brothers founded Bil-Jac Foods Inc. Coming up with a company name was easy: They simply took their first names, dropped the last letter of each and combined them. The company's initial product was Bil-Jac Frozen Dog Food. "...a real product that is taken care of properly and is not damaged in processing is by far the best way to feed," Kelly said.
Consequently, only real meat sources were used in the food, and the product was then frozen as a means to keep it real during delivery. "It could also be stored for long periods of time, then thawed and fed as necessary," Kelly explained.
Despite the fact that the brothers sold only six pounds of the food on their first day in business, success ensued, with the first formulation remaining the company's sole product for nearly 30 years.
A Dry Idea
In the 1970's, Bill began to regularly field questions from customers regarding dry dog foods. "People always asked my dad why he didn't have a dry dog food, and I heard his answer many, many times," Kelly said. "He said he wasn't going to make a dry food until he was confident that he could present his customers with a product of the same quality as his frozen foods."
Of particular concern to Bill was the traditional meat-rendering process used in pet food manufacturing. "Most manufacturers get their primary protein source from some sort of rendered meal, and the manufacturer has no control over how these products are handled before they go into the meal," Kelly explained. During this process, he said, the temperatures used to dry the meat products climb so high that the nutritional value is often sacrificed. Bil-Jac's founders did not want to sacrifice nutrients, nor did they want to sacrifice control of this process to anyone else.
Eventually, during a 10-year period, the Kellys tested and developed a vacuum-drying process by which moisture could be driven from the meat products without losing the nutritional value of the meat. "We could do this at about half the temperature of the traditional rendering process," Kelly said. With the process established in the mid-1980's, Bil-Jac released its line of dry pet foods, which included Bil-Jac Select, Puppy and Reduced Fat Super Premium Dog Foods, as well as canine Liver Treats. It was the release of the dog treats that led to another form of fame for Bil-Jac Foods.
"We discovered Bil-Jac because of their liver treats," said Gary Gero, founder and owner of Birds & Animals Unlimited in Lake Forest, California, which provides animal training and coordination services to the entertainment industry. "I like to use them because they're as nutritional as the Bil-Jac food. It's not like giving them junk." Gero now feeds Bil-Jac products exclusively to the animals he trains, including the animal stars of the movies such as "101 Dalmatians," "Batman Returns" and "Homeward Bound II" and the pet regulars on TV shows such as "Frasier" and "Empty Nest."
Kelly readily admits Bil-Jac doesn't spend a lot of money on advertising and promoting its products. This flies in the face of today's public relations and marketing experts, who say doing so is surely a prescription for the end of a business. But Bil-Jac has proven that's not always the case. "We put our dollars into the manufacturing process, and we've been successful," Kelly said. "Word of mouth is sometimes better than going out and touting yourself."
Getting breeders, show enthusiasts, pet owners and pet retailers to spread the word is of utmost importance. One way the company achieves this goal is by getting potential customers to put Bil-Jac products to the test. "We want them to comparison feed; we want everyone to take the 'Bil-Jac Challenge,'" he said.
The challenge is akin to the taste tests often sponsored by soft drink companies, in which individuals are asked to sample two different products, unaware of which is which. The twist is that this taste test is for pets, and it takes place in the owner's home. The procedure is simple: "Take a small amount of Bil-Jac food and, at a regular feeding time, place it next to a small amount of the pet's usual food, then let the pet decide."
Kelly stressed the company's focus has always been to provide companion animals with foods that meet their nutritional needs. "Our goal is not to be the largest pet food manufacturer out there. Our goal has been - and will always be - to do the best job we can for dogs."